Hi, I’m Luca.

I help brands clarify their positioning and communicate it clearly.

I combine strategic thinking with strong writing and visual communication to create campaigns and messaging that work.

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Education & Key Skills

  • Market Research & Competitive Analysis

    Identifying opportunities through data-driven insights

  • AI-Augmented Marketing

    Leveraging Claude, ChatGPT and Gemini for content and strategy

  • M.S. Management Science

    Proven strategic thinking grounded in business fundamentals

  • Brand Positioning & Messaging

    Translating complex ideas into clear, compelling narratives

  • Visual Communication

    Canva-proficient with an eye for design and aesthetics

Past Projects

HOKA Brand Strategy & Consumer Analysis

How HOKA sells more than shoes: a strategic analysis of brand positioning, consumer psychology and identity-driven marketing.

Infographic Summary
Full Case Study

Email Marketing Campaign Strategy

Making messages that convert: the strategy behind a B2B email outreach campaign for a medical device launch

Campaign Strategy

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